Last week the amazing Andy Clarke put out a call to designers to create a fictitious business card for an upcoming book he is working on entitled “Hardboiled Web Design”. The idea was to create a business card for a fictional detective agency and to be as creative as possible. After a week of submissions and 81 designs being submitted, Andy has announced his favorite designs!

I thought this would be not only extremely fun, but an awesome opportunity to contribute to the book. The selected designs will be published in the book along with being added to a demonstration website. So I popped open Photoshop with no real idea of what I would do, but after a bit of playing around I came up with a card for the “Shades & Staches Detective Agency”.

Shades & Staches Business Card

So, huge thanks go out to Mr. Clarke for the opportunity to contribute and for selecting my card to be included! I really enjoyed participating in such a fun idea.

Make sure to check out all the selected card designs and look out for the new book!


  1. Kristin K. says:

    Congratulations. I absolutely love your design!

  2. Phillip says:

    Hi Kristin! Thanks for your comment and kind words.

  3. Phillip says:

    Hey, thanks Luke! I appreciate the comment and the font is just plain old Cambria. It was a lot of fun to participate. Now I can’t wait for the book to be released!

  4. Luke Sheppard says:

    Absolutely love it! So simple but really elegant typography, with a generous slice of humour added to the mix.

    Most impressive Mr Lovelace! May I ask what font you used?

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